Moment of Inertia (MOI) measures a club’s resistance to rotation, which directly affects its stability at impact. Balanced with other functional components of performance, MOI contributes to what...
Tungsten is a very dense metallic element that club designers use to strategically place significant amounts of weight into areas of very small volume. Marni Ines, Titleist Director of Iron...
Cavity back is a term in golf club design used to describe a clubhead shape in which material and mass is moved from directly behind the club face and redistributed to the outer edges of the clubhead....
Go under the hood of Titleist TSR Drivers and hear what goes into developing the Titleist family of metals as Director of Metalwood Development Stephanie Luttrell answers questions from Team Titleist.
When a golf ball flies through colder air, it loses distance because cold air is more dense than warm air....
The Target Line is an imaginary line projected onto the ground that extends through the golf ball to the...
Stopping power has to do with the angle of descent of the golf ball, the spin rate, and the course conditions...
According to TrackMan®, Swing Plane is the vertical angle between the ground and the orbit that the club head...
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