Tradition and Technology

Acushnet expresses concern that the golf ball rollback overly impacts golfers and does not fully reflect the input of those closest to the game.

We firmly believe that the sport of golf is healthy and well-positioned for the future, the many skills required for elite level success are in balance and there is no evidence that driving distance has harmed or likely to harm the game.

The Acushnet Company perspective on unification in response to the March 14, 2023 USGA and R&A notice to manufacturers.

We share background on golf’s deep-rooted and timeless equipment debate, address the contributing variables, reconcile fact versus perception, and discuss Acushnet’s views on the issues.

Former Acushnet CEO Wally Uihlein presents a case for unification, where the game is played by one set of rules, and the game’s growth is linked to the idea that golfers of all skill levels play the same game.