Spin is defined as the rate of rotation of the golf ball when hit by a club. Spin rate is expressed in RPM and is measured about the golf ball's Axis of Rotation, regardless of the orientation of...
Different golfers experience feel in different ways. Feel is very closely tied to acoustics and the sound, so different clubs may change the perception of feel for different players. Mike Madson, VP...
Consistency can be thought of as achieving a level of performance that is reproducible and does not diminish or vary greatly in quality over time. In golf ball engineering, consistency is everything....
Aerodynamics is the study of the properties of moving air and the interaction between the air and solid bodies moving through it. In golf ball engineering, aerodynamics is the art and science of...
Urethane Elastomer is a soft yet tough, synthetic polymeric material that is used to form the covers on premium, tour-played golf balls. There are two different types of urethane covers – cast...
When a golf ball flies through colder air, it loses distance because cold air is more dense than warm air....
The Target Line is an imaginary line projected onto the ground that extends through the golf ball to the...
Stopping power has to do with the angle of descent of the golf ball, the spin rate, and the course conditions...
According to TrackMan®, Swing Plane is the vertical angle between the ground and the orbit that the club head...
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