While sight is our main priority for a shot or shot shape, both feel and sound I feel are equally as important. With a Titleist club you can feel exactly where you hit it on the club, so always trying to replicate that feel. And for me, sound is important, not only from the point of you know it was a good impact and shot even before you bring your head up. But especially for hybrids and drivers, Sound is more important than feel for the above reasons. The third reason for me is I like a "pure" sound to come off the driver when you hit the sweet spot, just like Jim points out above. When I at the range and course some peoples drivers sound like a 2x4 and a craggly rock getting together when they hit the sweet spot. A good sound from a club or driver when you hit it is almost a "comfort"

I agree with Barry, sound is not a consideration purchasing or trying out clubs. Feel and performance are the most important to me. Every club has it's own unique sound when you hit the sweet spot, regardless of how that sounds, it's always music to my ears.

I like to hear a "pop" but not a loud "ting" you get with some drivers. Might be one of the reasons I have always stuck to Titleist drivers. Most importantly though, I like to hear a single impact. the sound of multiple impacts on the tee box is always a bad thing.