A hybrid is a versatile golf club that combines the best features of long irons and fairway metals. Hybrids are designed to offer the accuracy and control of an iron, with the speed and distance of a...
As the new TS drivers near completion, the team reaches its first “now-or-never” moment. If it passes the test, there are aggressive plans to launch it on the horizon. Not even narrow fairways,...
For over seventeen years, Stephanie Luttrell has played a key role in innovating and elevating Titleist drivers, fairway metals and hybrids. She currently serves as the Director of Titleist Metalwood...
Go back to the beginning of the Titleist Speed Project to see the seeds of innovation that led to the development of the Titleist TS, TSi and TSR drivers. Hear how it all began and how quickly the...
Having done it once, the question becomes, “Can you do it again?” As the Titleist Speed Project shifts from TS to TSi, the team hits a wall. With physics unwilling to budge, it’s time to bring in the...
When a golf ball flies through colder air, it loses distance because cold air is more dense than warm air....
The Target Line is an imaginary line projected onto the ground that extends through the golf ball to the...
Stopping power has to do with the angle of descent of the golf ball, the spin rate, and the course conditions...
According to TrackMan®, Swing Plane is the vertical angle between the ground and the orbit that the club head...
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