Eye Opening Aerodynamics with Rafa Cabrera Bello

What if we told you that less than .002” could make a world of difference when it comes to the performance of a golf ball? You might be thinking to yourself that there’s no way that a couple of thousandths of an inch could make that much of a difference.

Well, we invited Titleist Brand Ambassador Rafa Cabrera Bello to our Manchester Lane Test Facility to help us show you just how much of an impact this could have on your game.

As you’ll see in the video above, we gave Rafa some uniquely designed test golf balls to compare side-by-side against his Pro V1x. What made these test golf balls unique is that our R&D team created minuscule variations in dimple depths on the different halves, not visible to the naked eye, and this was done to help illustrate how dimples can dramatically affect the flight of the golf ball, even in non-extreme cases.

"It's incredible the margins your talking about on one side and it's producing a massive mistake," said Rafa. "It's important to any amateur in the world, if they're not playing a Titleist...they could actually hit a perfect shot and end up losing the ball and it not being them."

Knowing that the smallest of inconsistencies can have some drastic consequences is why our team is committed to owning every step of the process when it comes to golf ball design and manufacturing. It allows us to raise our own standards of manufacturing excellence and it is also why we are so dedicated to remaining true to our mission of delivering the best performing and most consistent golf balls in the game.

So, join Rafa for an eye opening experience and display of aerodynamics with Titleist’s Frederick Waddell and Michael Madson to see the results first hand.

The Titleist Golf Ball R&D team, driven by a commitment to continuous improvement and innovation, is made up of chemists, physicists, mathematicians, computer scientists, engineers and technicians, as well as PGA Professionals and turf management specialists. Due to their work, Titleist owns the industry’s largest portfolio of golf ball intellectual property with more than 1,000 patents.

For more than 80 years, all Titleist golf balls have been manufactured in the greater New Bedford, Massachusetts area. During these eight decades, Titleist has been the design and process technology leader manufacturing golf balls with a wide range of constructions to meet golfers' varying performance needs.

A belief that a better process will result in a better quality and performance product has been constant throughout Titleist's history. An unwavering commitment to continuous improvement and performance and quality excellence are core values of the Titleist tradition.

Before any product is stamped with the Titleist script and put into play, it must prove itself to be the best. The final steps of product development phase incorporates extensive machine and player tests to ensure the new product meets exacting performance specifications and quality standards. A new golf ball is only introduced when it satisfies real performance needs. The product testing and validation process guarantees a product worthy of the Titleist name.